publishing and the ipad

publishing and the ipad
March 31, 2011 arturo

so, first the flipboard ipad app was deemed a threat and now zite has been handed a cease and desist order from media heavyweights such as the associated press and time, inc. these guys are basically saying that zite is illegal because it reformats their content without permission. now, i kinda get that, but at the same time, some of these same media companies are trying to charge $4.99 for their magazines on the ipad. are you kidding me? i mean, they just don’t get it. why do you think their magazine apps continue to get appalling ratings from end users? the ipad was supposed to be the saving grace for large publishing companies, but it’s the media companies themselves that are blowing it. no one’s going to pay more for an online version of a magazine or newspaper.

i see this as another pathetic effort to protect a failing business model. print publishing is a dying business and it needs to reinvent itself. who’s up for the challenge? doesn’t seem that the print guys are. they just continue to flounder even when they are handed the perfect tool to innovate and really get into digital – a format that will truly re-engage users. wake up, guys, it’s 2011 and the kid yelling ‘read all about it’ is long gone. if things don’t change, you will be too.