that’s right, seat belts. a collection of products designed by paolo ferraro. the name is derived from 1959 – the year volvo introduced the first cars equipped with seat belts. the idea was to create bags, backpacks, laptop bags and even furniture using recycled seat belts. the process starts by gathering old seat belts discarded by junk yards, then they get cleaned and disinfected. finally, the seat belts are treated and transformed into rugged but elegant products.
February 4, 2011